about tsm

the(sydney)magazine is a bold and glossy, large-format monthly magazine that delivers the ·who · what · when · where · why · how · of Sydney. It is a unique magazine offer, which is an extension of The Sydney Morning Herald's tradition of providing quality editorial and strong readership performances.

Every month, the(sydney)magazine will tap into Sydney's pulse and celebrate its talent, revel in its beauty, recognize its trends, discuss its issues and ponder its future. Like Sydney, the magazine is bold, sophisticated and informed.

Regular features showcase some of the country's best writers and photographers

personalities · food · wine · fashion · beauty · travel · interiors · toys · entertainment

Readers are urban, style-conscious, smart, sophisticated Sydneysiders and visitors to Sydney who want to know what makes this city tick : the people, places, events, trends and ideas. A unique magazine with a special relationship with its readers. the(sydney)magazine gives readers a rich, interesting and engaging view of Sydney and Sydney life.

the facts

• guaranteed distribution of 186,494* per average issue
  
• inserted into The Sydney Morning Herald Metro and NSW subscriber copies on the last Thursday of the month**. For onsale dates see specs & deadlines  
  
• 330 x 270mm, saddle-stitched, printed on quality 74gsm gloss stock, with a 200gsm cover
  
• features the finest writing talent in Sydney, many drawn from the high-profile staff of The Sydney Morning Herald - we cover specialist areas such as fashion, food, wine, interiors, entertainment, travel and technology, and deliver entertaining columns by well-known names including Lee Tulloch, Peter Fitzsimons and Ruth Ritchie. 
  
• number 1 circulation leader in the AB consumer magazine market*
  
• guaranteed readership by exclusive Sydney metropolitan ABs*
  
• cost effective, low wastage media choice

*Circ - ABC, December 2007
Source: RMR, September 2007
**Exceptions apply