about the sun-herald

Sunday newspaper reading is a different experience from the working week or Saturdays.  Sunday readers want a more comfortable paper, with a relaxed feel and fresh mix.

The Sun-Herald has a broad range of news, information and entertainment, with editorial market leaders - including Sunday Life, S, Travel and Home on Sunday - that are key destinations for readers and for advertisers.

The range of liftout sections means readers can shape the paper to their own interests by choosing which parts they want to consume.  This is also a major benefit for advertisers, who can accurately target the AB audience for their particular products and tastes.

Sections create more involved readers who make a conscious decision to read their favourite daily and weekly sections.  This is a bonus for time-poor readers, who can head straight to the part of the paper they like.  It also means readers' retention of advertising is higher because they are more involved with their favourite sections, delivering superior advertising penetration.

the power of sectionalised readership

The Sun-Herald is a multi-dimensional product in print which attracts an extremely loyal following from both corporate and consumer market sectors. This translates into a number of benefits for advertisers:

• Involvement
  Sections create more involved readers who make a conscious decision to read their favourite daily and weekly sections. This ensures active and comprehensive reading which translates into increased reader satisfaction and a more personal relationship between readers and advertisers.
• Diversity means quality not quantity
  The Sun-Herald recognises that readers are far from homogenous and offers a section to suit every reader's taste. In particular, time poor readers are directed to their favourite sections which results in a high quality and satisfactory read.
• Sections fit into consumer lifestyles
  The Sun-Herald sections are designed to satisfy every mood and need of Sydney consumers, providing current news and information across business, lifestyle, sporting and trading categories.
• Advertising has more impact in sections
  Sectionalisation increases readers' awareness and retention levels of advertising because they are more involved with their favourite sections, delivering superior advertising cut through. Herald Publications has recently released results of Attitudes , a sectional readership survey which provides comprehensive insights into more than 20 sections of The Sydney Morning Herald and The Sun-Herald. Attitudes reveals readers' involvement levels with individual sections, their unique media and product consumption habits, plus overall demographics.