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circulation
| Monday to Friday |
212,500+ |
Source: Audit Bureau of Circulations, March 2008
readership
Source: Roy Morgan Research, March 2008
Readership Strengths Year-on-Year
Herald Publications have maintained their strong AB profile over time and their lead in delivering more readers in the premium audience segments than the Telegraph. SMH is also the most cost-efficient paper to deliver these premium audience segments. SMH leads its NSW daily competitor by delivering:
These are strong results which underscore the SMH's popularity as Sydney's leading newspaper in the marketplace, with the most influential and attractive readership.
For detailed readership performances please click on the links below.
 To download a PDF° file of the Readership & Geographic Profile for The Sydney Morning Herald - Monday to Friday click here
To download a PDF° file of the Readership & Geographic Profile for The Sydney Morning Herald - Saturday click here
° View with Acrobat Reader which can be obtained at no cost from the Adobe web site.
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